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food design exhibition

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ticket for FOOD DESIGN dec 2007 until feb 2008

my cousin took me to the "food design" exhibition at the designforum vienna (MQ). In the back of this photo you can see some bottles that had differnt essences inside, and one could smell, and guess what it was.

photo of an englightened table showing exponates in a pretty dark room

the first room was set up to give the visitor an impression of the senses and their perception. so a big part of taste is i.e. the smell of food, aswell as the consitency of it.

photo of different foods like a single noodle, a single chip, presented on a table and sorted by color

also the color of food gives us an idea of how tasty it will be and about the grade of freshness and nutrition worth.

photo of a text on the wall "50-70% of the taste of a sausage is created by the snapping sound of biting into it"

further is the sound an important indicator for taste.

photo of a presentation of the different ways to "form" food like cutting, rolling, pressing, extruding ...

different ways of producing food.

"with closed eyes, one can differentiate dirty and clean water, cold or warm beer, just by its sound."

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photo of a table full of food products that make it easy to be shared, like toilet paper, ice cones, ...

the fact of making products divisible is very important. people like to share.

the "brezel" is indicating the praying position, monks used to have. for they used to cross their arms to do so. the latin word "bracchium" has the meaning of "arm". which is probably the root of its name.

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photo of a brezel and the explanatory text on the right of it

the plait is a very old and traditional form for bread. oblation of hair seems to be the idea behind giving this form to bread, in the ancient world people cut their hair and sacrificed them to the gods.

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photo of the text explaining the "Striezel"

"technical it would be possible to produce water out of urine. but we don t do it - because of psychological reasons."

food is not only there to meet the needs of energy. it can be a very delightful experience for all our senses. nowadays many people forget about the worth this every day need has. you can put a lot of passion into producing meals and then really enjoy eating them. it also serves a big social value. it is about sharing, experiencing together, caring for each other and enjoying life. delight all your senses! mahlzeit!